tesa’s success story begins with the unsuccessful development of an adhesive bandage. Paul C. Beiersdorf, a pharmacist, was at work on the bandage when Dr. Oscar Troplowitz took over the lab from the company’s founder, in 1890. The bandage adhered excellently, but was irritating to skin. Troplowitz made a virtue of necessity and, in 1896, launched the first technical adhesive tape. Today tesa is one of the world’s leading manufacturers of self-adhesive product and system solutions for industry, professional craftsmen, and consumers.
tesa® was the brand name of the patented tube used for Pebeco toothpaste. Unfortunately the tube business fared poorly.
Birth of tesa adhesive tape - Hamburg
The transparent rubber tape developed on 17th of February 1936 was the last to be given the catchy name tesa. 25-year-old Hugo Kirchberg applies to Beiersdorf for a job and decides to make his new employer's then-insignificant rubber adhesive film a resounding success. The first dispenser with the tesa logo and the first tesakrepp masking tape appears on the market.
Creation of the tesa® umbrella brand
The tesafilm® name is created as an abbreviation of "tesa-Klebefilm" (tesa adhesive tape). tesa® evolves into an umbrella brand for all the group's self-adhesive products.
A bestseller to the present day: tesamoll® for sealing windows and doors is developed and then launched one year later.
Ahead of the times: displays for specialty retailers
tesa develops special displays to clearly and professionally present its products to do-it-yourselfers at specialty retail stores.
"Kati" and the world of tesa
A self-confident girl gives her "dad" do-it-yourself tips in German TV commercials.
Mr. tesa retires
After 39 years of service to the company, Hugo Kirchberg, head of the tesa department, retires. The tesa portfolio consists of about 600 different products.
tesa as a division
Beiersdorf introduces its four divisions Cosmed, Medical and tesa as a prelude to the further expansion of its adhesive tape business.
Automated warehouse technology
In Offenburg, tesa celebrates the initial operation of a high rack warehouse – offering state-of-the-art automated warehouse technology with a separate picking area and nearly 8000 pallet spaces to start out (later 10,300). tesa now offers a total of 2500 product solutions.
1200 meters of adhesive tape strips
The tesa plant in the Hausbruch district of Hamburg puts a complex coating unit with suspended drying for 1200 meters of adhesive tape strips into operation. Recovery and recycling of the solvents used in the unit enables highly efficient cleaning of exhaust air.